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Simulacra: images or representations of something – things, people, situations (standard definition)
Copies or representations of things (objects, people, activities, etc) that no longer has a connection to the original reality of those things (post-modern definition, i.e. Jean Baudrillard – note that in the condition of hyperreality the original reality never existed in the first place)
Xmas
It’s that time of the year once again! The brightly colored lights are strung out (yes, they are a welcome contrast to the long dreary nights of winter), all the fake fir boughs and so on are everywhere to be seen. Christ (er, sorry), we are essentially choking on all this… crap – not just the physical decorations (many times cheap, flimsy, and produced by overworked workers in China) but the incessant obligatory Xmas music. And the ads! Which include recent ones for Coca Cola and McDonald’s… created by AI! What better way to celebrate the largely fake sentiments that pervade/engulf the holidaze than with imagery not just created but designed by computer code… rather than crafted by actual humans.
We’re surrounded by simulacra… assailed from all sides by platitude. The latter includes exhortations such as Hope and Joy. Joy: it is a supposed key theme of the season. But how much “joy” do you really see amid the frenzy and overwhelming hustle? It’s more like a slogan, like you might see in a propaganda poster (get in step – obey – you’re being monitored after all).
The Christmas holiday – Xmas (a term with generic significance; drained of real emotion) – has largely become a simulation of something that no longer exists.
A Festival of Excess
Like many current cultural practices, especially for the United States, Christmas is a hijacking of older forms of celebration. Instances of this process (hijacking) can be found throughout history going back 1,000s of years. When Christianity took over the later Roman Empire, older (pagan) traditions were assimilated and transformed. And of course there was the Christ story, which it turns out involves a lot of hijacking. Note particularly the story of Mithras, a cosmic figure with a “virgin” birth (born from a rock, but the point is the birth was miraculous) and whose related rituals (involving sacraments and a ritual akin to baptism) entail the theme of rebirth. (Some note Mithras was a cosmic figure from the start, and not human like Jesus; yet the latter was transformed into a cosmic figure, whose life took on all manner of mythological attributes as the Christian religion evolved. Mithras was said to have been born on December 25, later taken as the birth date of Jesus.)
In many older societies that were primarily based on agriculture, the Winter Solstice was the occasion for feasts and communal celebration. The darkest time of the year also held a promise, as the days begin to lengthen after the solstice, presaging more comfortable times ahead, and a renewal of life.
Western Christmas is especially rooted in traditions that were celebrated by the Romans. We see an echo in the Roman festival of Saturnalia, which itself was based on rituals of pre-Roman societies that completely revolved around agriculture. Saturn being a deity that reigned over agriculture (the harvest) and time. It was a time of feasting and gift-giving. Also to note it was time of the inversion of social norms. All of this was taken by the Romans and expanded, including the lengthening of the time for the festival. Decorating homes with wreaths and other green artifacts and candles known as cerei (signifying the light that would start to wax in the wake of the solstice darkness) were part of the holiday. Of course this sounds quite familiar.
Besides a theme of renewal, there was a subtext of plenitude (tied originally to the experience and hope of a bountiful harvest). And it’s this latter theme that came to fore in the current form of this holiday, in the hijacking of the holiday by a consumer-based/materialistic culture. (See Land of Desire for details of the birth and development of this culture – our culture.) Plenitude has become symbolized/equated to not just a profusion of things – consumer goods (and in post-modern society, experiences), but further elaborated into excess. It’s this latter theme that now dominates much of the current practice of the Christmas holiday.
In the current situation of all of society, in which all aspects of our lives (and even life itself), have been commodified, with all practices commercialized, the ancient inspirations have been drained off, leaving… fake versions of that inspiration: simulacra.
Simulacra that are created by companies. With one main purpose: to create an “environment” to get you to spend money. To indulge in excess – of stuff.
And to help with this are all the means to finance all this stuff.
The Holidaze – 2025
They’re still spending! The “resilient” American consumer, that is. I mean, given the meager vision of life that now characterizes the bulk of the population (see Encapsulated Life), what in fuck else are most going to do, but spend (consume). On a lot of crap, especially for the kids, that ends up yielding a momentary buzz of excitement and fulfills the expectations of excess that have come to characterize American life in this phase of Decline. Many feel obligated to spend, even if they don’t have the money to do so. And then there is “emotional spending,” a term that some commentators have come up with to explain a lot of this spending. Spending to help compensate for rising anxiety, frustration, and so on. Including in relation to one’s financial situation, which for an increasing number can be summed up as “having one’s back against the wall.” For some, particularly with children, there can be fleeting joy (shared by adults) that otherwise is absent from the surrounding society.
But to support this spending, this year especially, more households are having to use debt to keep up with all this spending. Various surveys tell similar stories, such as almost 4 in 5 (79%) of consumers say they have less than $1,000 available for this holiday season. Over half say they expect to resort to debt that they will not be able to immediately pay off (survey by Achieve, digital finance company). There have been estimates that over 90% of purchases for Black Friday and Cyber Monday were financed.
But on an even more concerning note is the level of so-called Buy Now Pay Later debt. It is estimated by various tracking firms/agencies that just for Cyber Monday alone, over $1 billion in such debt was incurred. These firms are projecting an excess of $20 billion for all holiday spending. This debt, which though can be quite advantageous, is only so if it gets paid off as per the fine print – essentially, almost right away in a few payments. Otherwise, it becomes toxic, incurring very high interest amounts.
Here’s the deal…
I am not decrying some thoughtful gift giving, or enjoying a feast with family and friends. It’s the excess, and overwrought commercialization, that rubs at least some of us the wrong way.
(And if you’re not with the program, you get thrown into the ready-made categories of Grinch and Scrooge – both tired images with accompanying platitudes.)
So, speaking for myself, I look for moments of something like wonder at the margins of the frenzy. And patiently connect the dots. Noting/acknowledging that something has been lost amid all this frenzied excess… which I am coming to realize is at the core of the rot that has taken hold of American society (more on this to come). A society that is unraveling, slipping into the downward spiral of The Decline, a reality that all this excess attempts to negate.
But I will end on a note of “cheer:” at least we have the spectacle of all the lights and decorations to dazzle us…


